Work Experience
The Arbinger Institute - June 2023 - Present
Senior Manager, Community and Partnerships
The Arbinger Institute is a leadership development and consulting firm that helps organizations improve performance through mindset and culture transformation.
Social Media
Developed and executed a social media strategy to create compelling content, foster meaningful engagement, and cultivate a highly engaged online community
Collaborated cross-functionally with marketing, sales, and customer success teams to align social efforts with business goals
Leveraged Agorapulse, HubSpot, and Google Analytics to track performance and optimize strategy
Partnerships
Led strategic partnerships, most notably with Pavilion, to enhance industry influence and visibility
Spearheaded initiatives including a biannual leadership course for Pavilion University, high-impact webinars, and keynote support for the CRO and CMO at Pavilion GTM and CRO Summit
Community
Produced and managed monthly Leadership Series webinars using Goldcast, overseeing the entire lifecycle—from topic selection and speaker coordination to live execution and on-demand optimization
Launched the Arbinger Book Club, attracting 5,000+ registrants and fostering an engaged learning community
Executed multi-city Leadership Collective Roadshows in Austin and Boston, strengthening connections with key industry leaders
Highlight Accomplishments:
Spearheaded a LinkedIn overhaul that increased engagement by 68.6% YOY. Through thoughtful community management, post engagement grew by 74.4%, achieving a 6.5% engagement rate
Produced monthly Leadership Series webinars, overseeing end-to-end execution. In 2024, the series attracted 24,197 registrants, influencing a total of $8M in pipeline and $1.15M in revenue, including $1.3M in direct pipeline and $335k in generated revenue
Boxhub - Oct 2022 - June 2023
Boxhub is an online marketplace that sells and delivers shipping containers.
Co-led a two-person marketing team, managing a freelance copywriter, designer, and SEO agency to enhance content and web presence
Led multimedia projects, producing and editing Careers and Driver Onboarding videos
Created the Q1 2023 event strategy and supported leadership at Disaster Expo Miami
Highlight Accomplishment: Developed a trucking partner loyalty program to boost retention, including automated swag boxes for new drivers
Mindtickle - Nov 2021 - Aug 2022
Mindtickle is a sales enablement and readiness platform
Manager, Content and Social
Social Media & Content Strategy
Owned all social media channels, strategy, and content production, including video, podcasting, and multimedia creation/editing.
Developed and launched Mindtickle’s first-ever social media strategy, driving engagement and brand awareness.
Established company-wide social media guidelines to ensure consistent and impactful messaging.
Multimedia Production
Conceived, produced, and launched Ready, Set, Sell, our podcast on sales enablement.
Led the creation of Ready or Not, a bi-weekly video series featuring internal thought leaders delivering actionable sales enablement insights.
Event Coverage & Promotion
Provided real-time communications and social media coverage for three major roadshows in San Francisco, NYC, and Chicago, creating ad hoc video and graphic content on-site.
Designed social media promo packs with ready-to-use copy and visuals for internal and external stakeholders to amplify reach.
Highlight Accomplishments:
Increased Linkedin followers by 30k (173%)
Increased Linkedin impressions to almost 1 million (191%)
Increased over social media engagement by 150%
Q4 Inc. - March 2020 - November 2021
Q4 provides investor relations technology, virtual events, and analytics
Content Marketing Manager
Content Strategy & Creation
Crafting high-impact content that educates and engages, including white papers, guides, case studies, and blog posts.
Transforming long-form assets into digestible micro-content, such as infographics, checklists, GIFs, social graphics, and audio snippets to maximize reach and engagement.
Social Media & Brand Presence
Leading social media strategy, including product go-to-market campaigns, while managing and monitoring all corporate social channels.
Partnering closely with design teams to enhance social engagement, recently rebranding social templates for blogs, events, and thought-leadership content.
Industry Thought Leadership & Partnerships
Collaborating with industry media, such as IR Magazine, to position our products and team as go-to thought leaders in the investor relations space.
Building and managing relationships with agency partners, advocates, and key industry influencers to drive content collaboration and event visibility.
Content Innovation & Tools
Implementing new tools like Sprout Social, Headliner, and Canva to elevate content strategy, increase reach, and drive engagement with prospects and customers.
Highlight Accomplishments:
Developing and implementing the company’s first social media strategy resulting in a 66% boost in engagement in 2020
Writing the cover story for IR Magazine's Fall 2021 issue (releasing end of September 2021)
Rangle.io - June 2018 - March 2020
Rangle is a digital consultancy that helps companies design and build modern web and mobile apps
Content Marketing Specialist
Content Strategy & Thought Leadership
Served as an enabler and advocate across departments, helping teams create content for internal and external audiences.
Owned the strategy and management of the Rangle blog, Medium, and Dev.to, overseeing content ranging from technical tutorials to industry insights and cultural narratives.
Podcast Production & New Media Initiatives
Spearheaded, produced, and launched three seasons of What’s Your (R)angle?, a podcast featuring internal thought leaders breaking down complex technical topics and the business value of digital innovation
Workshops & Internal Enablement
Facilitated internal writing workshops, office hours, and weekly company Lunch & Learns to showcase internal and external expertise.
Content Development & Collaboration
Partnered with internal stakeholders, from co-op students to executives, to develop and refine content, including:
Ghostwriting, editing, and peer review
Conference talk proposals and pitch reviews
Sales collateral, landing pages, and website copy
Case studies, webinars, and communication plans
Highlight Accomplishments
Having ‘What’s Your Rangle’ debut on Apple Podcast’s ‘New and Notable’ under Technology
Writing the award-winning submission (alongside the QA team) for The North American Software Testing & QE Award’s category ‘Best Agile Project’
Vantage - Dec 2016 - June 2018
Community and Product Marketing Manager
I worked on a team of 2 alongside the Head of Marketing as a sort of Swiss Army knife in accomplishing the many challenges that arise in regards to marketing, PR, graphic design, web design, community management, product management and more. A few of these tasks include (but are not limited to):
The design of visuals and copywriting for essential marketing collateral including social posts, blog posts, social ads, ebooks, 2-pagers, case studies and more
Development and implementation of overall marketing strategy alongside the Head of Marketing for SMBs and Enterprise: CRM strategy, marketing automation, social media, content marketing, partnerships, SEO and SEM
Creation of extensive email workflows and sequences to acquire, inform, engage and win back Vantage customers both existing and prospective
Working alongside the product, sales, and engineering team to build and maintain Vantage and develop a testing roadmap to refine business strategies and processes to improve growth in all areas.
Use of tools such as Hubspot, Optimizely, Mixpanel, Mixmax, Sumo, CrazyEgg, and FullStory to inform and shape growth and marketing strategy
Day-to-day management of social media channels and overall online presence
Highlight Accomplishment
From initial website visit to conversion (running paid ad campaigns with our platform), increased customer acquisition from 3% to 20% with a marketing team of only 2
AOL Canada - July 2016 - November 2016
Account Coordinator
Maintained day to day relationships with clients such as Tim Horton's, Jaguar, Ford and HSBC to ensure satisfaction while maximizing revenue opportunities
Implemented targeting and launch strategy ranging from small requests for the Greater Toronto Area to geo-targeting every hockey arena in Canada based on latitude/ longitude
Provided insight on potential budget reallocation, upselling or necessary tweaks in order to deliver in full
Monitoring ~25 campaign start and end dates and detailing the necessary screenshots, campaign updates and/or reports during and after
Developing weekly, monthly and by-basis comprehensive campaign reports including campaign highlights and areas of performance upon mid and post-campaign reporting
Spark Marketing - October 2014 - July 2016
Digital Campaign Manager
Crafted informative and compelling blog content to drive traffic, educate readers and improve SEO for clients along with Spark
Worked with clients to create a unique voice, improve brand strategy and determine buyer personas
Developed creative and powerful social media content across channels including Facebook, Twitter, Instagram and LinkedIn
Created strategic monthly Facebook ad campaigns for ~7 clients while effectively managing budgets
Ensured all adverts and ad groups were continually optimized and reaching desired performance goals
Proactively identified emerging trends and opportunities for improved performance and results
Spark Marketing, October 2014 - March 2016
Generating content through applied knowledge of best practices to address key industry trends
to increase brand awareness.Created strategic monthly Facebook ad campaigns for ~7 clients while effectively managing budgets
Crafted informative and compelling blog content to drive traffic, educate readers and improve SEO
Government and Public Relations Intern - August 2013 -.February 2014
Developing monthly content for social media not only for Brown and Cohen but also clients such as Prosserman JCC, Women's Brain Health Initiative, Professional Engineers Ontario and more
Media relations research and list management to ensure accuracy and relevancy
Preparing media coverage for distribution to clients
Media calls to a variety of reputable outlets and various government offices liaising attendance and support
Identifying and strategically developing relationships with key influencers
Assistance and organization of various high profile client events such as:
Kaz (Vicks and Honeywell), “Mom’s ‘Must Have’ Event”
Share the Road Cycling Coalition’s “Youth Bike Summit”
Women’s Brain Health Initiative breakfast at Queen’s Park
Professional Engineers Ontario reception at Queen’s Park
Equal Voice’s 2013 “Eve Award” luncheon honouring Kathleen Wynne