Blog Posts
BusinessWire - Effective Post-IPO Investor Communications
[Ghostwritten] There is plenty of work to be done to ensure that your organization is able to successfully operate as a public company for years to come. To help companies prepare, here is a list of considerations and recommendations for companies going through the IPO process.
How to Create Award-Winning Investor Relations
Award-winning investor relations isn’t just a popularity contest or a trophy to sit on your shelf, it can help your bottom line. It was recently reported that companies that boast award-winning investor relations have a higher valuation and lower volatility than other companies.
Best-in-Class IR Websites: Balancing Accessibility, Creativity, and Compliance
Your website is the most trusted source of information for investors. This means ensuring your website is accessible to all, follows industry best practices, and meets today’s security standards is critical to providing investors with the information they seek, and the experience they have come to expect.
How Virtual Events Provide ESG Value
Environmental, social, and governance (ESG) was already rising as a critical objective prior to the pandemic. While only 27% of investors were making “frequent” use of nonfinancial performance in 2016, 91% of investors recently surveyed by EY say non-financial means played a pivotal role in their investment decision-making over the past 12 months.
The Key Components of an Impactful Presentation
Whether it’s an earnings event or an NDR, there are some common themes that need addressing in every investor presentation. Knowing how to communicate your story and hold the attention of your investor community is essential; with that in mind, here are 6 of the most critical components of an impactful investor relations presentation.
Preparing for a Successful Earnings
Earnings is a pivotal time for creating investor interest, influencing your shareholder base, and your best shot at making a strong impression on the Street. By taking the time beforehand to properly prepare for earnings, you can optimize your time and make the best impact possible. Here are some tips on preparing for successful earnings.
How to Perfect the Post-Earnings Process
Earnings is a critical period that requires exhausting work and preparation - but that doesn’t end when your earnings call do. The period after is essential for connecting with the investment community, engaging investors, and furthering the success of your IR strategies. Here are the key ways you can set your investor relations team up for success.
Investor Relations Website Best Practices
The most powerful investor relations websites are the ones that successfully tell your investment story. While providing financial data and reports is important, what separates the truly exemplary sites from the mediocre is a focus on providing context on the company’s strategy and clarity, as well as execution and vision.
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How Small-Caps Are Surviving Post-Pandemic
As the stock market begins to emerge from it’s COVID-fueled slow down, the spotlight is on small-caps as investors note a bounce that has lifted the S&P 500 more than 28% from March’s low. Here’s how small-cap companies can not only survive, but stand out in a post-pandemic market.
How Etsy’s IR Website Creates a Destination for the Investor Community
Learn how Etsy partnered with Q4 to create an IR website that delivered on its strategic goals while reflecting the company's unique brand.
Village Technologies / Babbly Case Study
How one of the most promising pre-seed startups in the country took their AI product from idea to working demo in just two weeks.
Can a Design System align an organization?
When it's time to get stuff done, you need to bring together the diversity of perspectives necessary to create the right customer experiences at the necessary speed.
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Building Bridge with Rangle and Beyond
Learn how Rangle helped create and foster Bridge, a free 11-week software development and product design programs, skills up and supports women, agender, and non-binary professionals.
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Diversity and Inclusion at Rangle
A discussion on not only how Rangle makes diversity and inclusion a priority, but the unique journeys that have led to the success and growth ranging from co-ops to our COO.
Rangle Roulette: How a Donut Improved Our Culture
How do you encourage a human connection instead of just transactional Slack messages and a quick hello as you pass through the kitchen?
Rangle Wins at The North American Software Testing & QE Awards
Read the winning award submission for ‘Best Agile Project’ that I helped along with the accompanying press release on the project and the awards ceremony.
Why Only Running Retargeting Ads on Facebook Can Hurt Your Returns
Retargeting ads are a necessity in every ecommerce store owner’s marketing arsenal but that doesn’t mean you can rely on them entirely.
How To Get More Customer Reviews on Social Media
When product reviews can increase revenue by up to 62%, it’s no doubt you’re going to want to add them to your site immediately. We’re sharing the most effective ways to get more customer reviews on social media.
How to Write Effective Facebook Ad Copy That Converts Into Sales
Let’s go over a few handy tips and tricks you can use in creating effective copy that will capture attention, provoke engagement and delight shoppers.
Why Instagram Marketing Is Necessary
Let’s start with the basics: why Instagram is so awesome, how it can be beneficial to your business and how to use it to your advantage.
Are Your Customers Just Looking, Buying or Leaving?
Let’s examine some of the terminology around your customers visiting, staying, and leaving forever.
7 Deadly Mistakes That are Costing Your Online Store
Today, with the right tools almost anyone can be an online ecommerce all-star. However, unless you’re intentional about how you construct and run your online store, it’s highly likely you’ll make simple mistakes that could seriously harm your brand.
How Facebook Multivariate Testing Will Change Your Ad Game
That’s right friends—your fifth-grade math class is coming in handy for Facebook multivariate testing.
9 Factors That Impact Ecommerce Sales
When running an ecommerce store you have to worry about the user experience above all else. The user experience of an ecommerce store encompasses many things that range from your return policy to your level of customer service.
Instagram Marketing for Ecommerce 101: Creating Ads that Convert
When it comes to developing an Instagram marketing plan that taps into and effectively reaches potential shoppers, the first place to look? Ads.
Unwrap the Secrets of Full-Funnel Marketing this Holiday Season
This is the perfect opportunity to grab your piece of the fruitcake, as a whopping 41% of online shoppers will purchase from a new retailer this holiday season. Brand loyalty is not as important to holiday shoppers as one might think!